Phuket is big, and each beach has a personality. Choose by your trip.
Patong — best for nightlife
The lively, full-on hub with the most hotels, dining and the famous Bangla Road. Fun but busy.
Kata & Karon — best for families
Calmer, pretty beaches with plenty of mid-range hotels and an easy pace.
Kamala & Surin — best for upscale & couples
More refined, with luxury resorts and quieter sand.
Bang Tao / Laguna — best for resorts
A long beach backed by a resort complex, good for longer stays.
Phuket Old Town — best for culture & cafes
Away from the beach, full of Sino-Portuguese charm, boutique hotels and food.
Rawai & Nai Harn — best for quiet & long stays
Relaxed southern beaches popular with expats and repeat visitors.
See also: the full Phuket travel guide.