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About
The Now Hotel is Jomtien’s answer to the design-hotel trend: a beachfront boutique on Jomtien Beach Road wrapped in polished concrete, all clean lines and cool, industrial-chic minimalism. It sits directly opposite the beach, a short walk from Dongtan, with a sea-view restaurant, a sunny terrace and an on-site 7-Eleven for anything you’ve forgotten. It’s a hotel with a strong point of view — you’ll either love the bare-concrete look or find it a touch austere.
Rooms
The signature feature is room grading by size: XS, S, M, L and XL, so you choose your room by how much space you want rather than a vague “standard” or “deluxe”. The larger grades are genuinely spacious and modern; the smallest are compact, so it pays to check the size before booking. All lean into the same minimalist, concrete-and-clean-lines aesthetic.
Details
- Address: Jomtien Beach Road (beachfront), Jomtien
- Rates: From roughly 1,300 baht a night; more for larger rooms and high season — check current prices
- Dining: Sea-view restaurant, terrace and café; on-site 7-Eleven
- View on map
Good to know
Reviews are solid but mixed — the beachfront location, the styling and friendly staff win praise, while maintenance and consistency can vary from room to room. Treat it as a stylish, good-value Jomtien base rather than a flawless one: check recent photos, pick a larger room grade if you want space, and lean into the minimalist look that gives the place its character.
Location data © OpenStreetMap contributors, ODbL.
Detailed facts, cautions, facilities & reviews
Full overview
The Now Hotel is one of Jomtien's more distinctive beachfront stays: a design-led boutique on Jomtien Beach Road finished almost entirely in polished concrete, giving it a cool, minimalist, industrial-chic look that stands out from the area's more conventional hotels. It sits directly across from the beach, a short walk from Dongtan Beach, with an ocean-view restaurant, a sunny terrace and even an on-site 7-Eleven for round-the-clock essentials. A signature quirk is its room grading by size — XS, S, M, L and XL — so you literally pick your room by how much space you want, with the larger categories feeling genuinely roomy and modern. The minimalist concrete aesthetic is the whole personality of the place: fans love the clean lines and beachfront position, while others find bare concrete a little cold or stark, so it rewards guests who actively want that design-hotel look. Reviews are solid-but-mixed overall — the location, the styling and friendly staff draw praise, while maintenance and consistency can vary — so it's a stylish mid-range pick rather than a flawless one. Rates typically start around 1,300 baht, competitive for a beachfront design hotel in Jomtien, and the direct beach access plus the terrace and sea-view dining make it an easy, walkable Jomtien base.
Consider it for
- Design-minded travellers who want a minimalist, beachfront boutique on Jomtien Beach
- Couples and solo visitors after a stylish, walkable Jomtien base with sea-view dining
- Guests who like being able to choose their room by size, from compact to spacious
More planning notes
- The beach is across the road rather than on hotel grounds
- The current Google amenity panel does not list a swimming pool
- Traffic on Jomtien Beach Road can be audible
The details
Prices
As of 2026-07-24 (google.com)
As of 2026-07-24 (google.com)
Contact
038 236 157
On site
Facilities
- Across the road from Jomtien Beach
- Restaurant
- Cafe
- Terrace
- Free Wi-Fi
- Free parking
- Air conditioning
- Laundry service
- Twenty-four-hour reception
Listing details
- Area
- jomtien
- From
- ฿1,300
- Class
- 3-star
- Updated
- July 2026
Recorded guest rating
Check recent reviews
Compare current visitor feedback on independent platforms.
Record highlights
- Beachfront position on Jomtien Beach Road with sea-view dining and a sunny terrace
- Distinctive minimalist, polished-concrete design that stands out from the pack
- Choose-your-size rooms (XS to XL) and handy touches like an on-site 7-Eleven
Check before relying
- The bare-concrete, minimalist look feels cold or stark to some guests
- Reviews are mixed on maintenance and consistency — condition can vary room to room
- Smaller room categories are genuinely compact, so check the size grade before booking
Sources checked · 5
These are the pages used to check this guide. Opening hours, prices and other details can change after the recorded access date.
- The Now Hotel — official site · accessed
- The Now Hotel — Tripadvisor · accessed
- The Now Hotel — Trip.com · accessed
- OpenStreetMap contributors (ODbL) · access date not recorded
- Google rating · accessed
Frequently asked questions
Where is The Now Hotel?
It's on Jomtien Beach Road, directly across from the beach and a short walk from Dongtan Beach. That beachfront position, with the sand just across the road, is one of its main selling points.
What's the style of The Now Hotel?
It's a design hotel finished largely in polished concrete, giving it a minimalist, industrial-chic look. Rooms are graded by size — XS, S, M, L and XL — so you choose how much space you want. It's a love-it-or-find-it-stark aesthetic.
Does The Now Hotel have beach access and dining?
Yes — it's beachfront on Jomtien Beach Road with a sea-view restaurant and a sunny terrace, plus a café and an on-site 7-Eleven for essentials. The beach is right across the road.
How much does The Now Hotel cost?
Rates typically start around 1,300 baht a night, rising for larger room grades and in high season. That's competitive for a beachfront design hotel in Jomtien — check current prices before booking.
Is The Now Hotel a good choice?
It's a stylish, well-located mid-range option, best for travellers who want the minimalist look and beachfront position. Reviews are solid but mixed on maintenance and consistency, so check recent photos and pick a larger room grade if space matters.